Measuring AI by how much you use it was always going to end in a cost reckoning. The fix isn't using less — it's measuring value, and moving your advantage off the model and onto the system around it.
Forty AI ideas, four people, one quarter. The teams that win sequence better — here's the impact-vs-effort map (and scoring rubric) we use to decide what to build first.
Agentic media buying, generative engine optimization, AI creative at scale, synthetic audiences, and personalization — walked through one composite mid-market brand's 90-day rebuild.
The demo always works. Six months later the savings haven't shown up. Here's why AI pilots stall — and the operating model that turns them into durable P&L gains.